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Case Study: How Market Command Powered OGD Overhead Garage Door’s Growth to $100 Million

Discover how OGD Overhead Garage Door leveraged Market Command to overcome operational inefficiencies, optimize marketing strategies, and scale their business from 9 markets to over 40 across the U.S., achieving a valuation of over $100 million.


The Challenge


Before implementing Market Command, OGD struggled with performing spreadsheet olympics to understand basic but valuable business metrics including:


  • Understanding the ROI of marketing sources and whether they were generating valuable leads.

  • Tracking how leads converted to paying jobs and measuring average revenue per job.

  • Aligning marketing and operations data to make timely, impactful decisions.


OGD was searching for a solution that could provide real-time actionable insights and KPIs to address these challenges and drive growth efficiently.


Enter Market Command


To address these challenges, OGD chose Company Command's solution Market Command for it's omni-platform integration and ability to surface data for various departments in realtime.


OGD found immense value in Market Command’s ability to:


  • Analyze marketing source effectiveness by market.

  • Attribute revenue back to the original lead source and generation date.

  • Provide real-time operational data for agile decision-making.

  • Project ROI and track long-term performance trends.


Man in striped shirt and headset at desk with dual monitors displaying Market Command's dashboard. Open office setting, laptops, and brick wall in background.
Market Command being used by OGD Overhead Garage Door's team.

The integration process was seamless, thanks to Market Command’s team, which handled API connections with all of OGD's data vendors and customized KPI calculations to match their unique needs.


The Results


These features revolutionized OGD’s decision-making process, shifting it from monthly reviews to daily assessments. Marketing efficiency improved significantly, enabling immediate identification of underperforming campaigns or operational issues.


Market Command empowered OGD to:


  • Scale greenfield expansion from 9 markets to over 40 across the U.S. in less than 3 years.

  • Increase average ROI by more than half a point for pay per click advertising sources.

  • Improve targeting intra-day by assessing booking rates by source in real time.

  • Enter new markets with data-driven marketing strategies, saving valuable expansion costs.

  • Refine established market performance with YOY benchmarks and trend lines.

  • Quickly address underperformance in both marketing sources and technician operations.


Competitive Edge


The garage door industry is one of the most competitive verticals in the home services sector. Unlicensed work is permitted in most regions across the U.S. and the margins attract deep pockets with advertising prowess.


A large golden gong hangs in front of a shelf with framed awards and trophies. The setting is a plain wall, creating an atmosphere of achievement.
Sales gong and award wall at OGD's headquarters in Fort Worth, TX.

With Market Command, OGD gained a decisive advantage by:


  • Accessing real-time performance data to outpace competitor adjustments.

  • Identify marketing sources that perform the best and re-allocate budget to maximize results.

  • Tracking technician performance by market to identify and resolve issues sooner.

  • Visualizing years of historical data trends in one place to drive strategic decisions for the future.


"Market Command has been a game-changer for OGD. It gave us the tools to scale from 9 markets to over 40 while maintaining efficiency and profitability. The real-time insights allow us to make smarter, faster decisions, and its historical data helps us anticipate trends and plan for growth. It’s not just a tool—it’s a cornerstone of our success."

— Bret Westbrook, CEO, OGD Overhead Garage Door


Looking Ahead


As OGD continues its journey, they plan to:


  • Expand into new markets, leveraging Market Command to ensure efficient scaling.

  • Integrate acquired businesses into the platform, creating unified visibility across all operations.

  • Maintain their edge with continuous data-driven optimization.


 

Market Command has been instrumental in OGD’s transformation into a $100 million leader in the garage door industry. Contact us today to learn how Market Command's data-driven insights can revolutionize your business' performance and unlock growth potential.

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